We sit at the intersection of blockchain technology, innovation, and movement making in the metaverse
Status-quo busters instigating in all the right ways
We play to win, while others play not to lose. We adapt while others mitigate. We’ll find the emergent direction while others will stay the course.
And we do it differently.
Take the red pill with us.
From INSTIGATION in international markets to proof-of-concept and globally scaled integration
We Blend storytelling and business development to commercialize blockchain solutions within the web3 community and enterprise.
We do this through strategic alliances that generate revenue, moving your organization from intentions and initiatives to sustainable growth and industry credibility.
Our signature model is composed of a step-by-step process that involves being, doing, and having all that you desire through building, creation, and growth. We do this by weaving business development, movement making, and content driven marketing tightly together in compressed timeframes.
Our psychological approach to business development includes a futuristic understanding of new economy principles, utilizing conventional and unconventional approaches. We’ll not only extend the capacity of your team, but we’ll also show you our proven model for getting enterprise on board with a new way of doing business.
Along with our proven approach to business development in blockchain technology companies, web3, and enterprise, we work to build the open web and metaverse into a reality.
While enterprise often burns through cash and startups frequently reach dead ends, startups often struggle to find product-market-fit or to grow fast enough to capture market share with limited capital. We bridge that gap.
Through Instigation Protocol, we build the future alongside your team with business development, product ideation, and go-to-market strategy.
We love INSTIGATING!
We remove roadblocks and design the way forward
Working directly with blockchain companies and protocols, venture portfolios and accelerator cohorts, we prioritize innovation ecosystems in Asia, South America, Europe, and the US along with the supply chains and the stakeholder groups they leverage globally.
And if your team needs to open their minds, we offer a series of innovation workshops to get everyone thinking, intuiting, and acting as a collective, exponentially increasing the power of leadership within your organization.
We’re expert facilitators and conveners.
Scaling successfully into new communities
We’ve proven conscious growth is possible and even lucrative.
We leverage corporate partners’ global footprint to reach to serve humanity, leveraging new blockchain enabled business models as a tool to make people and profit interdependent.
Our strong suit is in open doors to markets and people who would otherwise be hard to reach in enterprise, international government, cities, and large organizations — creating partnerships, alliances, and opportunities for your company to grow at an unthinkable rate.
Using our creative, vertical based approach
Many blockchain driven companies tell their story to limited audiences in a technical way.
Our approach is to narrow and then deep into one vertical on their behalf, retooling decks and messaging specific to vertical based partnerships.
We either help you advance in the vertical you are currently operating in, but need greater commercialization or help you enter an entirely new industry with stakeholders not previously considered.
We form a skunk works alongside your organization completely owning this new vertical, enabling the rest of their team to maintain focus on current initiatives.
Previous work and clients
The Be-Do-Have Method
Be-Do-Have is about embodying your values first and foremost to be the organization you want to be in order to do the right things that have the desired outcomes (not just outcomes) .
A mentality that many before us and plenty after us have or will embrace.
Everyone from ancient Greeks, to practicing monks, to the most conscious leaders of our time adopt this philosophy.
Imagine applying this concept to your daily life and to your organization - it’s transformative!
We’ll show you how.
the organization that embodies and emboldens values
the things that support growth and inspire action
the aligned outcomes and results
How we instigate
We’re your partner in crime (mostly in doing good), instigating internal and external growth of your organization. Moving from a values-centric approach to the very DNA of your company, helping you communicate, expand, and grow by finding new partners.
This means a lot of storytelling, value translation, and alignment around a new collective future. We make the technically complex simple, tell stories in a visceral way, and deconstruct limiting beliefs along the way, forming a skunkworks alongside your organization.
We’re laser focused on building a new future. And that starts with scaling new wave technologies, which will ultimately shape the way we implement currency, incentives, value, and exchange.
Meet Faris And Chelsea
Faris worked in the corporate world for many years and after watching a life changing TED Talk, he struggled to find a role that fit his skill set and interests. So he created his own.
Faris is also co-chair for the Smart Cities committee with the Blockchain For Impact initiative, a partnership with the UN Office of Partnerships, Organizing Committee for Smart Cities Expo, Advisor to SXSW Pitch, and a mentor to several founders. He’s also a regular keynote speaker on blockchain and the societal change it can potentially bring to cities.
He’s also won mega infrastructure projects in the Middle East, sold financial products to working families in New Jersey, interviewed heads of state across Europe, worked the night shift at Subway, the day shift at Dairy Queen, and has taken an around the world trip for under $100.
Chelsea Rustrum explores shared ownership and value distribution through the lens of the sharing economy and blockchain technology. She’s the author of It’s a Shareable Life, the founder of Blockchain for Good, a social and educational series.
Chelsea grew up a teenage entrepreneur building businesses online from middle school onward. Later she understood how sharing time, space, and resources could transform human relationships and exchange. Today, she works toward creating systems, structures, and financial models that reinforce our interdependence. To that end, she’s working on a collaborative Blockchain Code of Ethics to program the future with collectively aligned values.
She has also advised dozens of marketplaces and has spoken to corporate audiences such as PwC and J&J, helping organizations understand the changing, often disruptive nature of innovation in business. She’s also contributed to articles in Inc. Magazine, Wall Street Journal, CNBC, Wired, Forbes, and The Economist.
Testimonials And Press
“Working with Chelsea and Faris has been an absolute pleasure. Their experience, dynamism and ruthless drive to push forward has easily made them the most professional business development teams I’ve worked with. More than that, their psychological approach to researching prospects and winning enterprise pilots has given our company a real edge over our competitors. I wouldn’t hesitate to recommend them to anyone.”
-Shiv Malik, Streamr
“…paints a compelling picture of how we create a healthier, more sustainable economy.”
-Rachel Botsman, author of What’s Mine is Yours
“Faris and Chelsea are leading the charge of integrated innovation, illuminating the new economy and connecting the dots that need to be connected amongst cities, enterprise, and startups.”
-Jorge Saraiva, City Labs
